The Business School Whose Courses Compete With Netflix

The Business School Whose Courses Compete With Netflix

To inform, teach and entertain. This extract of the BBC’s mission statement as described by Royal Charter could just as effortlessly be the motto of NEOMA Company School in France.

One of the country’s foremost organization schools with more than 70,000 alumni has recognized a status for not only furnishing a variety of significant-good quality undergraduate, MBA and Masters packages on their campuses in Paris, Rouen and Reims, but the triple-accredited school is also forward of the activity in providing impressive new teaching types driven by VR, the metaverse and AI.

And whilst the disruptive company product of Netflix is a common Harvard Business University situation for discussion in the MBA classroom, the attraction of Stranger Items, Squid Game titles, Bridgerton and Wednesday is also a supply of reflection for company educators.


“When students are at home, we contemplate our principal competitor is not yet another small business college, it’s Netflix,” clarifies NEOMA’s Dean, Delphine Manceau. “They can halt learning and just go on streaming expert services. So, our courses have to have to be as participating as a Netflix clearly show.”

In January, the university declared a set of new “iLearning” programs which aim to be just that. As perfectly as staying a nod to the legendary tech big Apple, the letter “i” is supposed to signify words like “impactful”, “immersive”, and “interactive”. Every college student is addressed like the protagonist on an experience, with tricky choices to make alongside the way.

How professors can keep their pupils engaged when they are not physically existing on campus is especially pertinent in the post-pandemic era, which has noticed a sharp rise in the reputation and shipping of remote understanding.


NEOMA had presently launched a everlasting 100% virtual campus in 2020 – the 1st European organization faculty to do so. Artificial intelligence and digital fact are tools on a regular basis utilized on its programmes, to evaluate just about every student’s overall performance, help with creating means for collaboration and evaluation, and guide with situation studies.

“The good issue about the on line campus is that there are no boundaries and students from all about the earth can engage incredibly effortlessly. For instance, we organise a day with all of our global educational associates, so 400 universities from about the globe can introduce themselves to our learners. These forms of activities would cost a lot to organise bodily, and the carbon footprint would be disastrous,” Manceau details out.

By natural means, the virtual campus was a cornerstone in NEOMA’s response to the Covid pandemic, when journey limitations prevented many international students from returning to France.


“That was the first period wherever the virtual campus was essential, for the reason that all classes ended up on line and it was an option to Zoom. But now we’re again on web page, we are making an attempt to invent new pedagogical takes advantage of for the campus. For instance, our Executive MBA has tracks in China and some in Europe, and they operate together extremely quickly on the virtual campus,” Manceau points out.

Obtaining taken a lead in remote shipping, the school is by now drawing on the knowledge of the previous a few decades for the following edition of the virtual campus. But Delphine Manceau is established not to forsake the traditional facial area-to-facial area classroom knowledge for advances in technological know-how. The 3 French campuses are established up with leading-notch pedagogical machines which include augmented studying rooms, creative imagination and simulation rooms, investing rooms and language labs.


“For us, it’s really not about technology substituting in-individual educating. I feel tech is right here to make people extra helpful and related. That’s true for data, which will help with building the proper decisions in many corporations. It is also genuine to professors: if they have info on the profiles of learners, then they will be extra appropriate in the way they train facial area-to-confront, says Manceau. “What’s critical is that we go in diverse directions, combining the greatest of just about every engineering to enhance the stimulating discovering ecosystem of the campuses in Reims, Rouen and Paris.”

Delphine Manceau’s favourable mind-set in direction of implementing new systems that enhance fairly than replace the discovering practical experience stems from a legitimate desire in people today, and that is a single of her favourite points about remaining the dean of a organization school.

“What I appreciate the most is that we are, as universities and company educational facilities, the to start with kinds to share the targets of just about every new generation. So we notice the adjustments of modern society before they actually transpire,” she suggests.


“In five yrs, young persons have seriously adjusted. It has accelerated with the pandemic. Transforming technological innovation now performs a critical job in our exercise, means of doing work in firms, and the difficulties we confront in culture, main us to adjust what we teach and how we teach it. I believe it’s an astounding time to direct a small business college mainly because it is not always simple, but you’re in the middle of what is happening.”

Although the electric power to affect the long run of company is a profound accountability, she retains an optimistic outlook. In the college students that come to NEOMA for their particular and qualified improvement she sees a strong need to be changemakers.

“I think they’re very anxious about the foreseeable future of the planet. They are sometimes indignant about the way things have been doing the job in the previous several years and decades, in some cases generations. But, in each generation, there are contradictions. They want to get pleasure from lifetime, and how could you blame them? These men and women had been locked down at residence with their mother and father as youngsters, when generally what you want is to go out and satisfy your buddies and reside your personal daily life,” she says.


“So, this has transformed their relationship to time. They want to make an influence. There is a stress in this technology among the aspiration to be extensive-phrase changemakers and their partnership to time that I consider is distinct from earlier generations. I imagine we have a crucial position to enjoy, to rework this ambition and aspiration into something beneficial.”

Nonetheless, Manceau thinks that business educational facilities and universities also require to make provisions for pupils who really feel anxious, frustrated, or confused. Previous spring, NEOMA introduced two new pupil wellbeing initiatives. “D-Tension on demand” is a collection of digital truth workshops which support learners in beating fears that might inhibit their studying and subsequent professions, this sort of as the panic of flying, significant crowds, or community talking. “Feel great on demand” is made up of many online interactive modules, accessible 24/7, which protect a variety of facets of wellbeing: sport, nutrition, individual enhancement, and so on.


“The 12 months right before the pandemic, we created a Wellness Centre at NEOMA, which was relatively new for a French company faculty. They’ve existed in the US for a long time. I believe it is very important that we assistance students to thrive though they’re researching because if we do well in carrying out that, this wellbeing will retain on when they join a firm for the subsequent step of their occupation. We know how crucial the early several years of staying an adult are for the relaxation of your existence,” claims Manceau.

Wanting after students’ mental wellbeing is a essential portion of the school’s drive to boost the diversity of candidates on its programmes. The other crucial place of assistance is economical. Because 2008, NEOMA has labored with scholar associations on its Reims and Rouen campuses to deliver mentorship to secondary college students from deprived areas of France. The purpose is to aid them accomplish their aspirations in greater instruction and climb the “ropes of success”, which is what the scheme’s name translates to in English.

“The 1st matter to enhance social variety is to present funding to enable college students. We created a quite public determination to say that no student ought to renounce finding out at NEOMA for economic explanations,” says Manceau. She explains that portion of this pledge requires ideas to double the school’s spending budget for scholarships in the subsequent 5 many years.


“It’s also a good deal about the psychological obstacles in spot. Way too many younger people today do not even take into consideration applying to prime business enterprise universities like ours, and they don’t even call us to know what the scholarship coverage is, so there is not a prospect for us to show them any distinct.”

As one particular of the most outstanding woman Deans in Europe, Delphine Manceau is also hugely dedicated to gender diversity at all concentrations of the institution. “I’m extremely very pleased that we now have 45 per cent of our college who are feminine. That clearly success from a coverage that our management workforce actually force for to recruit additional females. I think remaining a female dean also allows.”

Another priority for the NEOMA Dean is to assistance pupils, especially female pupils, to improved negotiate their salaries. “We inspire them to try out not to make gender-primarily based vocation alternatives, due to the fact there are nevertheless a great deal of stereotypes. But, once once more, it is a extensive journey.”


The dean of a business enterprise university normally instructions a terrific deal of authority and fascination, and the several stakeholders of the establishment want to hear what they have to say. In actuality, by way of their social media engagement, deans can form the perceptions of an institution, and this is genuine for Manceau who has a major professional on the web existence.

But what is the secret to gaining this prosperous on-line following? Manceau does it herself, which she feels is important. “I do not have any person do it for me. I believe we are ambassadors for our school, but we are also ambassadors of administration, of larger training. Ordinarily, I try out to share information that I obtain related about NEOMA, but also on better education in common. I consider quite a few young folks, prospective learners, and their people lack information on management and increased training.”

If a obvious image emerges, it is just one of an establishment that is continuously implementing and utilising improvements in know-how, but with a very human main. NEOMA’s modern launch of their 2023-2027 strategic system is appropriately titled “Engage for the Future”, as it aims to proceed the school’s momentum in transforming its pedagogy, societal impression and student expert services.


Talking to Delphine Manceau, it is crystal clear that she is at the heart of this strategy, embodying the school’s eyesight even though continuing to strengthen NEOMA’s situation as an modern force in bigger schooling.